MICHAEL, OF MATRASATELIER.NL, had a straightforward request. He needed a promotional film for their website, visually explaining their unique concept. It had to show the process of fitting mattresses to a customer’s specific needs as well as the handmade production process.
Keywords for this film were: attention to detail, atmosphere, passion and dedication.
We set out to film this promotional film as if it were a documentary. Though actors were cast as customers, everyone in this film are employees of Matrasatelier.nl.
The warmth, friendliness and attention to detail by all employees couldn’t be staged. So the film portrays them as they are during a day at work. Because of this we could follow the process as closely as possible and document it in all of it’s natural ambiance .